Dedcline de audiência

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Logo of Rede Globo since 2008, designed by Han...

Logo of Rede Globo since 2008, designed by Hans Donner (Photo credit: Wikipedia)

Audience decline

The 2000s saw the decline of television audience in the country, as internet access grew rapidly. The daily average of TV sets turned on dropped from 65% in 1982–1991 to 42% in 2008. In the decade, the top five TV networks in the country lost altogether 4.3% of their share. SBT lost 44% of its viewership in the prime time, while Globo lost 9%. The biggest decline for Globo were in its showcase telenovelas, aired at 9 p.m., which reachead an all-time low during the decade. The network’s latest telenovela in the time slot, Viver a Vida, scored the lowest ratings of the past ten years. According to Renata Pallottin, a professor at University of São Paulo’s Art and Communication School, this happens because recent telenovelas, which has the same basic story sketches since the 1970s, has proven to be unappealing to younger audiences, who watch American television series on cable TV or surf the web instead. As such, telenovelas audience grew significantly older and richer in the past decade.

While other TV networks face the lack of interest among viewers, Rede Record, on the other hand, rose its audience by 123% in the decade, partially due to investments of over US$ 150 million per year. Although Globo maintains more than the double of Record’s average ratings, the latter has been able to surpass Globo’s audience on specific time slots, such as Sundays,and mornings. In some state capitals, such as Goiânia, Fortaleza, and Belém, for instance, Record’s Domingo Espetacular already surpasses the audience of Globo’s Fantástico. Globo also faces a decrease of its audience in Rio de Janeiro, where the network is headquartered. On December 11, 2009, Record surpassed the audience of Globo in Rio during the broadcast of The Elite Squad. Almost a year later, on December 2, 2010, Globo came on an unprecedented third place in the Greater Rio ratings in the 11 p.m.–12 a.m. time slot. On a previous occasion, Record came first in the area’s ratings from 7 a.m. to 12 a.m. on September 8, 2010.

A recent research conducted by Deloitte showed that surfing the web has surpassed watching TV as the entertainment activity preferred by most Brazilians. Other forms of entertainment, such as watching DVDs, and viewing cable TV have also increased their popularity significantly. From 2000 to 2010, the number of households with access to cable TV increased 152%, while the DVD market saw an expansion of 430% in the same period. The number of TV sets not turned on in any of the free-to-air channels—which indicates that they are being used for watching DVD or cable TV or playing videogames, also increased from 3.5% to 6.7% of the share in the decade. On 2010 it further increased to 7.7% of the share, surpassing the audience of Record. Cable TV accounted for 4.5% of this, while the remaining 3.2% accounted for watching DVD and/or playing videogames.

Anúncios

Carine Quadros

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Carine Quadros

Carine Quadros (Photo credit: Wikipedia)

Carine Quadros (born September 27, 1981) is a Brazilian actress.

Television

2001 – Porto dos Milagres, Malhação, As filhas da Mãe, O Clone
2002 – Globo Ciência, Vale Todo, Coração de Estudante
2003 – Jamais Te Esquecerei…Hilda
2004 – Vila Maluca…Gigi

Filmography

1999 – Boneca de Papel
1999 – O Homem Invisível
2000 – A Vida de Glauber Rocha
2001 – Focus
2002 – Divergências
2004 – Garotos da Cidade

Nildo Parente

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Cover of "Moon Over Parador"

Cover of Moon Over Parador

Profession:     Actor / Self
Known for:     Kiss of the Spider Woman / Azyllo Muito Louco / Memórias do Cárcere
Awards:     1 win  more »
Born:     1934, Brazil  more »
Died:     31 January 2011, (age 76)

Chico Xavier – Juiz
Depois de Tudo (short) – Actor
Mais Uma História No Rio (short) – Juiz Mariano
Meu Nome é Dindi – Palhaço Alegria
Cleópatra – Roman Senator
Inesquecível – Padre
Brasília 18% – Gonçalves Dias
Seja o Que Deus Quiser – Delegado carioca
Um Crime Nobre – Actor      2001
Bela Donna – Padre Jorge
Kickboxer 3: The Art of War – Vargas
Xuxa and the Goofies in the Mystery of Robin Hood – Actor              Moon Over Parador – Gray Man
Natal da Portela – Actor
Leila Diniz – Actor
Kiss of the Spider Woman – Leader of Resistance
Memórias do Cárcere – Emanuel
Eagle at the Top – Actor
Amor Maldito – Actor
Para Viver Um Grande Amor – Actor
Gabriela – Maurício Caires
Miniero Cabaret – Actor
A Missa do Galo (short) – Actor
Luz del Fuego – Frei Delgado
Rio Babilônia – Actor
Fruto do Amor – Actor
Giselle – Luccini
Parceiros da Aventura – Diretor da gravadora
Colonel Delmira Gouveia – Actor
Eu Matei Lúcio Flávio – Actor

Cássio Gabus Mendes

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Cover of "Orfeu"

Cover of Orfeu

1998 – Boleiros – Era uma Vez o Futebol …. Zé Américo
1999 – Orfeu …. Pedro
2004 – Como Fazer um Filme de Amor …. Alan
2006 – Boleiros 2 – Vencedores e Vencidos …. Zé Américo
2006 – Trair e Coçar É Só Começar …. Eduardo
2007 – Batismo de Sangue …. Delegado Fleury
2007 – Caixa Dois …. Romeiro
2009 – Se eu Fosse Você 2 …. Nelsinho
2009 – Cabeça a Prêmio ….
2010 – Chico Xavier …. Padre Julio Maria
2011 – Bruna Surfistinha …. Huldson
2011 – Assalto ao Banco Central …. Martinho

Dercy de Verdade
Insensato Coração
As Cariocas
A Suicida da Lapa
S.O.S. Emergência
Tem Pai que é Cego
Norma (TV series)
Desejo Proibido

Globo Domination

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Logo of Rede Globo since 2008, designed by Han...

Logo of Rede Globo since 2008, designed by Hans Donner (Photo credit: Wikipedia)

From early 1970s to late 1980s, Globo dominated both the audience and the development of television programming. It had a 60-80% share in major cities at any given time. As television researcher Joseph Straubhaar declared, “even people who might have had questions about the news almost always accepted the Globo novelas”. During this period, Globo was accused of being the mouthpiece of the dictatorship, mainly because of its omission in covering the Diretas Já movement, in which thousands of Brazilians gathered on public squares to demand a direct election for President. In 1980, Tupi went bankrupt and was closed by the military government. Its signal was split and given to Silvio Santos, who launched SBT, and Adolpho Bloch, who launched Rede Manchete. Since Tupi’s disappearance, Globo virtually dominated the market alone. The only time its leadership was threatened was when Manchete aired Pantanal in 1990. Nevertheless, Manchete never achieved the same success with any other of its telenovelas, and would have the same fate of Tupi, ceasing its operations on May 1999, and having its signal replaced by that of RedeTV!.

With Globo dominating the ratings, other broadcast television networks found themselves pursuing smaller, more specific audience segments largely defined by social class. SBT targeted lower middle class, working class and poor audiences, mostly with variety and game shows, in addition to soaps imported from Mexico’s Televisa. This strategy gained it a consistent second place in ratings for most of the 1980s and 1990s. On the other hand, Manchete initially targeted a more elite audience, with news, high budget telenovelas, and imported programs, but found the segment too small to gain an adequate advertiser support. Bandeirantes tended to emphasize news, public affairs and sports. All three ultimately wished to pursue a general audience with general appeal programming, such as telenovelas, but discovered that such efforts would not generate an audience sufficient to pay for the increased programming costs.

In 1984, Globo initially supported the military government against Diretas Já, a popular campaign for the direct election of a civilian government, while other television networks, most notably Manchete, supported the change. Perceiving that it might literally lose its audience to competitors, Globo switched sides and supported the transition to a civilian regime, which was indirectly elected in a compromise situation. The new political circumstances immediately reduced political censorship and pressure on broadcasters.

In the 1990s, UHF television channels were launched, such as music oriented MTV Brasil, and the Catholic channel Rede Vida. Also during that period, TV Cultura and Rede Record, both based in São Paulo, began to air their signal in national broadcasting systems.

Paulo Porto

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Paulo Porto

Paulo Porto

Paulo Porto (1 September 1917 – 3 July 1999) was a Brazilian actor, film producer, director and screenwriter. He appeared in 32 films and television shows between 1947 and 1988. He starred in the 1973 film All Nudity Shall Be Punished, which won the Silver Bear at the 23rd Berlin International Film Festival.

Bianca Romero

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Bianca Romero

Bianca Romero

Bianca Romero is an Executive Producer and founder of Imagine Entertainment Editing. Her consultancy with the Brazilian film and TV industry focuses on the areas of strategic business planning, brand development in the television and multimedia platform space. Keeping her creative end strong IEE also specializes in cross cultural and creative editing of foreign projects.

Bianca started as an intern at Rede Globo and quickly climbed the ladder into the business development end. However Bianca preferred the creative end of TV and film therefore she struck out on her own and created IEE.