Television in Brazil

Sede da Tv Globo de São Paulo (Photo credit: Wikipedia)

Television in Brazil was introduced on September 18, 1950, with the launch of the now-defunct TV Tupi by media mogul Assis Chateaubriand. Since then, it has grown significantly, becoming one of largest and most productive commercial television systems in the world.^[1] Its biggest network, Rede Globo, is the fourth largest commercial network in the world, and is one of the largest television exporters around the world, particularly of telenovelas, which have become popular in many countries.

However, as referenced by journalist Eugênio Bucci, the problem of “audiovisual media ownership concentration is relatively sharper” in Brazil when compared to the United States.According to the study Donos da Mídia (English: Media owners), Rede Globo alone controls 340 television stations, more than SBT and Rede Record combined together.This is largely attributed to the fact that television in the country was launched by the private sector, without much state regulation. As a matter of fact, the first national public television network, TV Brasil, was only launched on December 2, 2007, the same day that digital television was introduced in the country, initially limited to the cities of Brasília, Rio de Janeiro, Salvador, São Luís and São Paulo.

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